Search Engine Optimization
Everybody loves the idea of successful Search Engine Optimization (SEO) in theory, because it can provide a site lots of traffic and, once the SEO work has been done, it’s free traffic.
The reality is quite different. The main problem is that no one really knows for sure how search engines decide where to rank a site as they understandably keep this secret to prevent unscrupulous people gaming the system. The “rules” are constantly changing as well as Google and Bing, the main players in indexing the web, update their processes to reflect changes in the wider online world.
Anybody that claims to be an expert and tells you they know exactly how search engine ranking works and/or guarantees they can get you onto the first page of Search Engine Results Pages (SERPs) or offers to get your site to the coveted number 1 position (for a fee, of course), is being less than truthful.
That said, there are time tested and proven techniques that can be used to raise any site in the listings. We believe in being very open and transparent about the various techniques we use and how they will help your site’s SERPs, so we are always happy to explain what we’re doing and why it will help your site’s performance.
Small and medium business owners can face considerable challenges when it comes to search engine optimization.
- The technical challenges of setting up a site properly so it can be indexed. This is much easier than it used to be but still requires some technical knowledge.
- How to compete against more established, better financed or much bigger competitors, especially as they are treated differently by Google & Bing.
- Google & Bing lower rankings or even de-list sites completely if they fail to comply with their requirements, but keep those requirements secret.
- Even overcoming all these formidable challenges, it can still take months to start to see results.
If a business needs immediate results, there is no substitute for the immediate traffic of paid search marketing such as Google Adwords or Bing Ads and it is easy to identify reputable players such as Rose Digital Marketing that are official Google Partners.
Organic traffic as a result of SEO takes much longer to achieve significant volume but, unlike paid traffic which stops as soon as campaigns are paused, can continue over many years if a site ranks highly enough.
Given the complexities of SEO it can seem difficult to know where to start or what to do first. RDM is happy to provide a free no obligation SEO consultant service. Please fill in the form below and we will get back to you with some practical helpful advice.