Social Networking Sites
One of the biggest changes on the internet over the last few years has been the staggeringly rapid rise of
blogs, forums, and other social sites such as Facebook, Twitter, Stumbleupon, LinkedIn, Reddit and many more similar sites.
These days almost everybody has at least one blog (we have about 10 between us) and spends more time than they
can or should spare Facebooking, Twittering, Stumbling and Digging.
The good news for businesses is that the opportunities for more precise, laser-targeted advertising have become
a reality. Want to target 18-24 year old women with degrees who are engaged to be married? Well, on Facebook you
can. Looking for people interested in speciality ciders or diamond engagement rings? A quick focussed search of the
many millions of eager Twitterers will find them.
The bad news is that with this additional targetted focus and power comes additional complexity and management
challenges. Your choice is to devote a lot of time to doing it all yourself or partnering with people who
understand, participate in and can work with this volatile, rapidly changing and complex marketplace
Some facts about social networking sites:
||MySpace had more traffic in 2007 than Google
FaceBook has already surpassed the mighty Google for traffic levels
||YouTube gets twice as much traffic as Google, which is why they bought it.
These sites are DOUBLING in size of the user numbers every 6 months; FaceBook adds 1 million new
visitors each week
In a typical month
- 35% of global web surfers visit YouTube
- 32% visit FaceBook
- 29% visit MySpace
It’s not just teens or pre-teens chatting about the latest fashions, bands, movies or TV
- Over 50% of MySpace users are over 35
- Facebook even has 100k users over 64
Things are changing so fast in the world of Social Media that all this information will probably be out
of date by the time you have finished reaing it so to learn more or find out how we can help
you start to develop your own social media profile, please contact Rose Digital
The RoseDigital Twitter Stream