Search Engine Marketing
Search Engine Marketing or Pay Per Click (PPC) Marketing is the fastest way to get instant
traffic to your website if it is done well - and the fastest way to lose a lot of money if it is done badly. We
know, having learned the hard way, and will make sure that you don't.
PPC advertising consists of ads that are written by advertisers and displayed when pre-selected
relevant keywords or keyword phrases are searched on through search engines such as Google, Bing, Yahoo! and others. Each time somebody clicks on an ad, they are sent to the
advertiser’s website and the advertiser is charged for that "click".
Pay per click advertising can be a VERY profitable way to increase sales or leads and should be part of every
business owner's online marketing campaign.
Rose Digital Marketing is now registered as an official advertising agency for Google Adwords.
As such, we can offer any new advertiser £50 (about $80) worth of free advertising with Google
Adwords.
Please contact us via phone or email (details on our Contact
Us page) if you want to take advantage of this special free introductory offer.
Managing even a relatively small pay per click campaign can be quite complex and requires very specialized
knowledge and experience. Using just Google AdWords, the largest search engine traffic source, as an example,
there are several challenges that the novice advertiser can find difficult to master.
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Understanding Google’s rules – Google has lots
of constantly changing and often unwritten or confidential rules for how
campaigns should be set up and managed for maximum effectiveness and relevance. These rules have a
direct impact on how much you’ll pay for the advertising and include:
• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing |
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Keyword research – The majority of businesses have anywhere from 10
to 100 or more directly relevant keywords and quite often should be bidding on 1,000-3,000
keyword phrases.
Our biggest ever client, an international auction house, has over 250,000!
The right keyword tools and strategies will make a big difference to the results of
your campaign.
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Ad testing – The great difference between online advertising and offline is
that the former is measurable and testable.
If you’re not split testing (running at least two ads against each other), you are not testing
ad copy effectiveness and probably getting less customers to your site than you should be.
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Conversion tracking – Most business owners don’t know whether
the money spent on offline advertising generated any sales or even generated any response at
all. Without this information, they are spending their budget in the dark.
Online, we can track specific conversions to the ads and keywords that generated them, which
allows for far greater resource allocation efficiency.
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Tools – Having the right tools in the market to help create and
manage pay per click campaigns is critical. |
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Targeted sales pages – Sending all your visitors to a generic home
page is not as effective as directing them to a relevant, more targeted page that
mirrors their original search term and gives them the exact information or product they were
looking for. |
We will create an advertising solution for you that optimizes each and every one of these issues and
more. Please contact us to see how we can make a difference for your business today.
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